Articles by Kaylee Hultgren

Real-time reporting has upped Georgia-Pacific's optimization game and enhanced ROI.

What some agency folks have to say about the potential sale of TikTok and what that means for marketers.

Following are ways in which marketers can use Instagram toward their ecommerce objectives.

Here are the five most popular B2B marketing stories for the first half of 2020.

Businesses that have turned their marketing efforts toward cause-related initiatives during the era of COVID-19 have benefited from a consumer trust perspective.

How FX shifted gears at Comic-Con through interacting with fans on the convention’s virtual platform.

In an effort to gain more control over their first-party data, the majority of U.S. brands are taking programmatic in house.

Creating compelling content that engages B2B audiences at all stages of the sales funnel requires a strategic approach backed by metrics, continuous testing and modifications.

Cisco learned the following lessons when converting its massive conference to an all-virtual format.

We spoke to Ricardo Marques, Vice President of Marketing for Michelob ULTRA, about its NBA virtual courtside experience and marketing during the COVID era.