Articles by Kaylee Hultgren

Marketers are managing their expenses in this new coronavirus-impacted economy. Ad spend is down, and consumers are shifting purchase behaviors.

Our monthly analysis of the world’s top brands and the marketing moves that are setting them apart.

How AI technology company GumGum has created new ways to engage customers and prospects.

According to a CMO Council report, 43 percent of marketers said only some of their content hits the mark.

How marketers respond during the coronavirus crisis can make a difference in determining how a brand is perceived in the long-term.

Five strategies to help customers to become both willing participants and beneficiaries of a customer reference program. 

A list of companies that have jumped on the cause-marketing relief train during this unprecedented time.

Our monthly profile of an outstanding marketer whose leadership and campaigns are moving the needle for their brand.

Some tech companies are getting creative with their approaches to engaging clients without events.

A look at analysis and surveys from Nielsen, Disqo and Pattern89 related to consumer behavioral shifts during the crisis.