Social commerce is flourishing, and one company in particular continues to roll out new integrations with social platforms. Ecommerce tech brand Shopify now allows digital storefronts on TikTok, adding to its roster of partnerships. Read how the service and the age of social commerce is evolving, according to an article in AdExchanger.
To promote its new documentary, “Romeo Santos: King Of Bachata,” and “Romeo Santos: Utopia Live From MetLife Stadium” concert, HBO Max tapped into Dominican culture with a bachata-themed pop-up in Manhattan’s Washington Heights neighborhood through featuring daily programming, a historical tour of the music genre, an on-site barbershop and dance classes. Read about the…
Chief Marketer spoke with CMO Andrea Brimmer about Ally’s gamification strategy, its commitment to brand purpose and the company’s strategy of supporting economic mobility.
If you haven’t perfected your ecommerce marketing strategy yet, here are a few tips for creating a compelling digital shelf.
Six steps to ensuring that companies can manage--and thrive--as the industry switches from third-party cookies to first-party data.
Tips for pinpointing a specific niche podcast idea that your brand can speak to.
Our monthly analysis of the world’s top brands and the marketing moves that are setting them apart.
Check out FX’s surprise-and-delight campaign for its hit series “Dave,” which involved a 50-foot drone robots and a furry anteater on wheels. Read on in Event Marketer for the scoop.
Salesforce released its annual State of Marketing report this week, featuring insights and trends culled from a survey of 8,200 marketing leaders across the globe.
Recent earnings calls from major CPG companies revealed how brands are using data to guide their digital engagement strategies during the pandemic era. Procter & Gamble, Kraft-Heinz and others are increasing marketing budgets, using data to inform decision-making and leaning in to their direct-to-consumer ambitions, according to a piece in AdExchanger.
