Lollapalooza 2021: Six Brand Experiences to Kick Off the Festival Season
A range of brands delivered experiences for the festival crowd that called to mind pre-pandemic environments.
A range of brands delivered experiences for the festival crowd that called to mind pre-pandemic environments.
Additional elements of a mailing campaign to consider that go beyond the typical attributes.
Olay is holding its own AI functions accountable in a new initiative to combat hidden bias in beauty algorithms.
Amazon Prime Video & Studios Global CMO Ukonwa Ojo talks inclusive creativity at the Forbes 2021 CMO Summit.
Archer, an electric vertical takeoff and landing (eVTOL) company, tapped extended reality technology to create a hybrid launch event.
Following are three strategies marketers can tap when advertising to Black audiences in order to develop content strategies that ring authentic and build brand trust, according to an article in AdExchanger.
Here is how brands are engaging tennis fans at this year’s US Open—from tapping kinetic floor tiles to showcase Mercedes-Benz’s electrification efforts to popping up tennis courts for American Express cardmembers to engaging fans at home with a Honey Deuce Cocktail Kit from Grey Goose—according to a piece in CM sister pub Event Marketer.
Marketing industry heavyweights who caught our eye this year.
Some of the nuggets of wisdom we’ve gathered during the first half of 2021 from brands making moves in the marketplace.
Product recommendation quizzes are fast becoming a way for brands to collect data on consumers and personalize online experiences. Read what it takes to design a solid content strategy, from audience segmentation to targeted recommendations, according to a piece in Multichannel Merchant.