Articles by Kaylee Hultgren

Pandora has turned to ActionIQ’s next generation customer data platform to create audience segments on demand.

How marketers connected with consumers on Halloween during the COVID era.

Social media platforms are creating new ways to shop online, and the latest is TikTok, which has entered the game with a partnership with Shopify.

COVID-19 put a temporary halt to most brick-and-mortar retail and transformed it permanently going forward. But the increase in digital shopping presents an opportunity to reach and convert new audiences.

Creating a diverse and inclusive organization can be achieved by focusing on recruitment, retention and education.

How ecommerce tech can complement the in-store experience through cross-channel optimization, inventory integration and more.

The aspects of marketing that CMOs from Cigna, First Entertainment Credit Union and Papa Murphy’s believe marketers should be focusing on today.

After facing negative backlash for its provocative digital promotion, Kraft Macaroni and Cheese removes its attempt at lightening the mood.

SAP has entered the ring with its own CDP offering that will be available globally next month.

We spoke with Kim McBee, Chief Marketing Officer and Senior Vice President of Customer Experience for Papa Murphy’s, about social media strategy, driving innovation and building an annual promotional calendar.