The Benefits of Zero-Party Data Versus First-Party Data
How zero-party data differs from first-party data and the benefits of using it within a privacy-focused marketplace.
How zero-party data differs from first-party data and the benefits of using it within a privacy-focused marketplace.
Technology predictions for 2022—from integrated data sets to virtual event platforms to marketing in the metaverse.
Michelob ULTRA’s pandemic-born hybrid experience, the fitness platform MOVEMENT Live, is the brand’s solution to engaging fitness enthusiasts during challenging times.
Here are the winners of our inaugural Top Women in Marketing Awards.
The editors of Chief Marketer present this year’s list of the best brand engagement and activation marketing agencies across 11 categories and specialties serving the U.S.
Here are four ways that brands investing in ecommerce can leverage new automation technologies to drive conversions.
How Coors Banquet partnered with lifestyle brand Brixton to host a live music experience with a cause marketing component.
Insights and technology trends marketers can incorporate into their communication strategies as they plan for 2022.
We spoke with Qualcomm SVP and CMO Don McGuire about the brand's ambitious plans, marketing with empathy during the pandemic, how the brand is positioning itself around the Metaverse and more.
How eccomerce marketers can measure return on ad spend and avoid common pitfalls.