Key findings from a recent survey of shoppers based in the U.S., UK, Germany and France conducted by Salsify, including the importance of environmental factors when making purchasing decisions.
The motivation behind Criteo’s presence at the Super Bowl, as well as what a B2B company can gain from such a move.
We spoke with PepsiCo Foodservice CMO Scott Finlow about the company’s marketing priorities for 2022, new digital-first technologies and the role that sustainability and purpose play in the brand’s marketing strategies.
Explore five of the Bowie pop-up’s most interactive engagements that helped bring the storied career of a beloved legend to life.
The editors of Chief Marketer present to you the industry’s only editorial listing of outstanding female marketers who are leading their teams—and their families.
How brands in the the direct-to-consumer marketing space can move beyond social media.
We spoke with CMO Lisa Stockmon about marketing the hospital during the pandemic, growing its Gen Z base, generating brand awareness and leaning into the company’s relatability.
Check out these 12 different programs that successfully conquered Zoom fatigue.
How AT&T plans to engage consumers with experiences in the coming year.
Intel engaged its target audiences with a digital-first live experience at CES.
