Broker Roundtable: USPS Summer Postage Sales

|  by Beth Negus Viveiros

Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week's question: How much have the U.S. Postal Service's annual summer postage sales helped the industry?

Email Volume Up in Q2: Epsilon Report

|  by Beth Negus Viveiros

Average email volume was up 16.2 in the second quarter of 2011 compared to the first quarter, according to the latest quarterly Email Trends and Benchmark Results report from Epsilon and the DMA's Email Experience Council.

Wait and See: Mailers react to USPS fiscal crisis

|  by Beth Negus Viveiros

There is no question that the U.S. Postal Service is facing financial trouble. In early September, Postmaster General Patrick Donahoe characterized its "restrictive business model" as being in a state of "crisis." Remedies for this crisis could include anything from rate increases to curtailed delivery days to reductions in labor forces.

How Do Not Track Affects Data Collection

|  by Beth Negus Viveiros

My company recently had the opportunity to sponsor a South Florida Interactive Marketing Association educational forum with Congressman Allen West (R-FL) regarding the new Do Not Track legislation. And, while some data marketers may turn away from the issue thinking it is solely a web marketer’s debate, we need to all remember where most of…

Cracking the Inbox

|  by Beth Negus Viveiros

How do you get your messages into the inbox and not the spam folder? Chief Marketer talked with several industry pros to get their thoughts on email deliverability

When Does Reactivation Modeling Make Sense?

|  by Beth Negus Viveiros

The ability to ask the right questions is a critical factor for effective analytical work. This is the key point I made in a recent article, “Asking the Right Questions in Data Analysis” https://chiefmarketer.com/direct/non-print/data-listtalk-0415bnv9.html. I also noted that asking the right questions typically does not require an advanced degree in statistics.