Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week's question: As online and mobile media continue to grow, are traditional media like package inserts, statement stuffers, door hangars and the like still important name sources?
When a marketer delivers goods in advance of payment, as in a "bill me" situation, there is a greater possibility of a lack of commitment on the prospect's part. And that can result in higher levels of non-paying customers. Unfortunately for magazine publishers, bill me options for subscription requests are fairly standard. For Hearst Magazines,…
"Moneyball," the current hit movie based on Michael Lewis' 2003 book by the same name, is a story that has two important lessons for direct and database marketers.
A few months ago, apropos of nothing, my 86-year-old mother turned to me and said "You know, I don't think that much of that Lady Gaga." "Well Mom," I replied, "that's fine, since you're not really her target demographic anyway." She looked at me a ...
Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week's question: With the election year coming up, how much more restrictive legislation do you foresee that could affect marketers?
So how frequently do you email your best customers? Have you considered contacting them less? That's what StubHub is doing, by making an effort to let high volume users of the service know they have the choice to opt out of emails that are ...
I have a friend who hates the idea of birthday wishes on Facebook. All you're getting, he reasons, is a bunch of meaningless greetings from folks who would have never remembered your birthday if it hadn't popped up in the corner of their Facebook home ...
Frederick’s of Hollywood has improved its email and catalog targeting by segmenting it’s file with purchase-behavior based personas.
Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week's question: What impact will the USPS’ ever-worsening financial picture have on direct mail?
If you are hunting for a fresh prospect list, you might want to take a look at the selections available on hunting and shooting lists this fall
