Online promos get better mileage when they’re connected to offline traffic and sales. E-stakes, Chicago, links on-pack gamepieces to Web promos on a brand’s

Miller Brewing Co. wanted to make it easy for distributors to execute its responsible-drinking programs with retailers and local community groups. So

Consumers like to belong, but they’re sick of frequent-shopper cards. There are better ways to retain loyal customers, says PreVision Marketing principal

Thankfully, not every toy fad turns kids into knife-wielding, classmate-beating, larceny-committing fiends. Pokemon does, as anyone who has read a newspaper

A few tidbits of truth from the 1999 scrap heap – before we jump-start the shredder and begin a new millennium.FURLESS FREEBIES. McDonald’s redefined

McDonald’s Corp., Oak Brook, IL, acquired bankrupt food chain Boston Chicken Inc., Golden CO, for $173.5 million in cash and liability assumption. The

..is another man’s “pop-culture archive.” In Alex Shear’s world, branded products offer both a link to marketing’s past and a bridge to its future.You

They’ll help you sample, coupon, run sweeps, or do direct response on the Internet. We’ll help you find out how they work and what to know before hiring