Technology like shoppable TV spots and voice-enabled delivery is getting a fast track during the pandemic.
Four new strategies to consider when reallocating budgets during COVID times.
Customer data ethics, real-time marketing, artificial intelligence, personalization engines and location intelligence are the top technologies on the Hype list this year.
Brands are adapting to a world of digital purchasing by enhancing their ecommerce efforts and focusing on marketing directly to consumers.
Profiles & Campaigns
In an effort to gain more control over their first-party data, the majority of U.S. brands are taking programmatic in house.
Respondents to the Chief Marketer Martech Outlook survey said they expect budgets to increase in the next 12 months. How do you decide what purchases make the most sense?