Nielsen announced that it’s developing an identity resolution solution to debut in 2021.
Walmart brought attendees together for a virtual holiday meeting in which attendees curated their own experiences.
Oracle added machine learning capabilities to its CX Unity product and Microsoft announced a new engagement insights feature for its CDP.
Social media platforms are creating new ways to shop online, and the latest is TikTok, which has entered the game with a partnership with Shopify.
Profiles & Campaigns
In an effort to gain more control over their first-party data, the majority of U.S. brands are taking programmatic in house.
Respondents to the Chief Marketer Martech Outlook survey said they expect budgets to increase in the next 12 months. How do you decide what purchases make the most sense?