Kraft Macaroni & Cheese Faces Backlash for ‘Send Noods’ Social Promotion
After facing negative backlash for its provocative digital promotion, Kraft Macaroni and Cheese removes its attempt at lightening the mood.
Marketers on Fire: EVP Global Chief Marketing Officer for Cigna Kristen Lauria
We spoke with Kristen Lauria, EVP and Global Chief Marketing Officer at Cigna, about the challenges of launching Cigna’s new health services brand, Evernorth, during the pandemic.
Oracle and Microsoft Introduce Enhanced AI Capabilities for Customer Data Platforms
Marketers on Fire in 2020
The Essential Rebranding Guide
CM200: Recognizing the Top 200 Marketing Agencies of 2021
Salesforce Customer Data Platform Set to Launch in October
Salesforce’s forthcoming customer data platform, dubbed Customer 360 Audiences, will be ready for general use in October.
Gartner Analyst Q&A: Martech Innovations in the COVID-19 Era
Martech Innovation: Gartner’s Hype Cycle for Digital Marketing 2020 Report
Five Ways to Engage Ecommerce Customers
Google Rolls Out Ad Tools for Marketers to Reflect COVID Behaviors
What marketers can gain from Google's new trend discovery tool and optimization capabilities for specific campaign objectives.
Ecommerce Marketplaces Versus Social Media: On Owning the Customer Journey
Nike and Facebook Up Their Ecommerce Game
Your Media Mix During Chaotic Times—What Now?
How to Use Social Media Monitoring to Drive Business Results
IAB Report: 69 Percent of Brands Have Taken Programmatic Advertising In-House
In an effort to gain more control over their first-party data, the majority of U.S. brands are taking programmatic in house.
Chief Marketer’s 2020 COVID-19 Marketing Outlook Report
IAB Survey: Connected TV Advertising and Navigating Uncertainty of 2020 Upfront
The Definitive Guide to Template Management
CMO Chat: Mastercard, Ally Financial, NerdWallet on What Makes a Successful CMO
Brands Need to Consider Martech Investments Wisely: Report
Respondents to the Chief Marketer Martech Outlook survey said they expect budgets to increase in the next 12 months. How do you decide what purchases make the most sense?
Don’t Let AI Bias Derail Your Marketing Efforts
October’s B2B and Martech Top 10
2019 Data Benchmark Study: Historic Survey of 650 Marketers
Why Martech Investments Aren’t Optimized: Infographic
