IAB Report: 69 Percent of Brands Have Taken Programmatic Advertising In House
In an effort to gain more control over their first-party data, the majority of U.S. brands are taking programmatic in house.
Creating a Unified Content Strategy: Insights for B2B Marketers
Creating compelling content that engages B2B audiences at all stages of the sales funnel requires a strategic approach backed by metrics, continuous testing and modifications.
Special Report: Creating a Consistent Brand Experience During COVID-19
Cisco Live Event Goes Virtual With Creative Attendee Engagement
The Definitive Guide to Template Management
Chief Marketer’s 2020 COVID-19 Marketing Outlook Report
Five Ways to Engage Ecommerce Customers
How ecommerce businesses can enhance customer engagement and increase sales.
Oracle CX CMO Talks Customer Experience Trends for Marketers in 2020
Three Ways Marketing and Technology Can Collaborate on Digital Transformation
Chief Marketer’s Top 200 Brand Engagement and Experience Agencies
Hootsuite Report: More than Half of Internet Users Concerned About Online Privacy
Useful insights for social media marketers from a July Hootsuite and We Are Social report.
TikTok Courts SMBs With Self-Serve Ad Platform and $100 Million in Credits
Adidas Diversity Policies Under Fire, Pernod Ricard Takes Proactive Approach
Bridging the Gap: Interview with Nick Mason on Next-Gen Content Strategies
How Small Businesses Can Use Social Media Platforms During the Pandemic
IAB Survey: Connected TV Advertising and Navigating Uncertainty of 2020 Upfront
Digital advertising is rising, but upfronts are unpredictable. Here are several steps marketers can take to navigate the murky waters.
CMO Chat: Mastercard, Ally Financial, NerdWallet on What Makes a Successful CMO
How Marketers Can Prepare for a Cookie-less Future
How OOH Advertising Might Play Out Post-Pandemic
Brands Need to Consider Martech Investments Wisely: Report
Respondents to the Chief Marketer Martech Outlook survey said they expect budgets to increase in the next 12 months. How do you decide what purchases make the most sense?
Don’t Let AI Bias Derail Your Marketing Efforts
October’s B2B and Martech Top 10
2019 Data Benchmark Study: Historic Survey of 650 Marketers
Why Martech Investments Aren’t Optimized: Infographic
