Zenni is investing in OOH marketing once again, with billboards, pop-ups and social media tie-ins.
The need for speed, the waning of third-party cookies and budget restrictions are behind what experts contend are among the martech trends to watch in 2021.
To compensate for being unable to meet the high demand for its products during the pandemic, Clorox turned to AI and chatbots.
A recent Sprout Social report about consumer and marketing trends on social media offers insights for marketers.
Profiles & Campaigns
The industry’s only editorial listing of outstanding female marketers who are leading their teams—and their families.
Respondents to the Chief Marketer Martech Outlook survey said they expect budgets to increase in the next 12 months. How do you decide what purchases make the most sense?