How Micro-Influencer Programs Will Evolve in 2022
In-person collaboration, brand ambassador programs and expanded verticals will play a greater role within the influencer marketing space in the year ahead.
Chief Marketer’s Most-Read Articles of 2021
Our top editorial programs and interviews with high-level marketers made the list.
The Road to the C-Suite: Top Marketers Dish on What Makes a Modern CMO
Building an SEO Strategy: Five Key Principles
Top Women in Marketing Winners Announced
How B2B Marketers Can Leverage Customer Data Platforms
The essential requirements for a CDP that are unique to B2B organizations.
Five Technology Predictions for 2022
Four Ways Brands Can Leverage Automation Technologies to Boost Ecommerce
Privacy, Digital Advertising, Email Marketing: Use Cases for Customer Data Platforms
Sprout Social: Facebook Remains Most Popular Platform, Consumers Expect Service
A recent Sprout Social report about consumer and marketing trends on social media offers insights for marketers.
TikTok, Clubhouse, Pinterest: Insights for Social Media Marketers
Key Next Steps for Marketers Navigating the IOS 14.5 App Tracking Update
How Brands Can Improve Customer Experience Through Social Media Messaging
Ecommerce Marketplaces Versus Social Media: On Owning the Customer Journey
Chief Marketer Unveils the 2022 CM200
The editors of Chief Marketer present this year’s list of the best brand engagement and activation marketing agencies across 11 categories and specialties serving the U.S.
Enhancing ROAS With Ecommerce Marketing: Four Pitfalls to Avoid
Market Like a Mother Honorees Revealed
How Agencies Can Help Brands Weather Crises
Brands Need to Consider Martech Investments Wisely: Report
Respondents to the Chief Marketer Martech Outlook survey said they expect budgets to increase in the next 12 months. How do you decide what purchases make the most sense?
