Avengers: Endgame is almost here, and McDonald's, Hertz and Geico are just a few of the brands leaping in the marketing fray.
IBM is a respected company with a legacy, and staying authentic to that core is crucial, even for its influencers, says CMO Michelle Peluso.
Less than one in five B2B firms are using AI, but the majority of those already on the AI train are forecasting a double-digit lift in the next two years.
Dietz & Watson has been growing its meat and cheese biz in Philadelphia for four decades. Next month it celebrates by throwing a three-month party for its neighbors.
Profiles & Campaigns
Consider these five ideas for making your multicultural marketing campaigns inclusive.
AI is ultimately here to improve people’s lives both at work and at home, yet many organizations are still timid about investing in the technology.