Influencer marketing budgets are on the rise but still only comprise less than 10 percent of overall marketing spend, according to a new report.
Ready for your close-up? More and more marketers are, as tech companies create branded shows and films to engage audiences with their brands' video content.
Automating its email marketing processes has helped Tower Federal Credit Union improve targeting to reach prospects for new loans.
Marketing blunders can turn brands red-faced, like this one from Coca-Cola.
Profiles & Campaigns
From Black Friday on, advertisers vie for premium inventory, but there’s not always enough inventory to satisfy the demand.
Check out these tips to write with impact to create irresistible content and bolster click-through rates and brand loyalty.