Barbie has clearly overcome the bitter battle over her curves to embark on the most purposeful chapter yet. Lisa McKnight, Mattel SVP, takes us behind the scenes.
Brands like Citrix and Relation Insurance are focusing on integrating B2B marketing and sales processes, to improve relationships and ROI.
What tech do you need to consider to talk more quickly with your target customers online?
AXE adds a contest to its roster of marketing initiatives to help teens feel confident in who they are, quirks and all.
Profiles & Campaigns
For any retailer still struggling with siloed systems and data, achieving unified commerce can feel like a tall order.
AI is ultimately here to improve people’s lives both at work and at home, yet many organizations are still timid about investing in the technology.