350 results for: storytelling

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CM Weekly 2.11.24

|  by Kaylee Hultgren

CM Weekly February 11, 2024 Doritos just launched its first international brand platform, “For the Bold in Everyone,” which champions self-expression, defying stereotypes and leaning into your passions. But this time, the target isn’t primarily Gen Z. The star of this creative is a grandma fulfilling her dream of driving a Monster Truck. “There was…

CM Weekly 2.4.24

|  by Kaylee Hultgren

CM Weekly February 5, 2024 “The trap that many mid-level marketeers fall into is [asking], what's the work that my boss wants, or my CEO wants? Or my CFO wants? They're important stakeholders, but your ultimate stakeholder is the consumer. And the work wins. So if you do fabulous things that are insightful and thoughtful…

CM Weekly 1.26.24

|  by Kaylee Hultgren

CM Weekly January 28, 2024 Crayola’s just-wrapped “Creativity Week,” now in its third year, provides free learning resources for parents and educators to spark kids’ creativity in the classroom. But the brand’s EVP of Marketing, Victoria Lozano, says it’s not limited to art class. “Where we see the most implementation is in classrooms, and it's…

Building AI Brands: Be Human-Centric, Accurate and Strategic

|  by Chief Marketer Staff

When it comes to marketing AI brands themselves, there are unique challenges to that exercise, such as navigating hype cycles, pushing the human-centric element and crafting high-tech storytelling.

CM Weekly 12.10.23

|  by Kaylee Hultgren

CM Weekly December 10, 2023 Gatorade engages millions of youth athletes each year through its field intelligence program, according to Chief Brand Officer Anuj Bhasin, which it uses to mine for data and gather insights to evolve the business. The wealth of data it’s accrued on Gen Z has revealed a shift in how these…

CM Weekly 11.12.23

|  by Kaylee Hultgren

CM Weekly November 12, 2023 When we last spoke to Cotopaxi’s Chief Brand Officer Brad Hiranaga, he was just settling into his new gig at the sustainable outdoor apparel brand. He touched on his vision for the mission-driven company, the intricacies of storytelling at a founder-led operation and insights gleaned from leading tops brands at…





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