Search Results for: social media

New data finds that 50% of brands are looking to operate pop-up shops for three days or less, with many brands looking to use the physical space as a marketing campaign. Pre-holiday buzz and the fashion calendar make September the most sought-after month.

According to Telemundo, one out of every two people who watched the 2026 FIFA World Cup this year tuned into the network’s Spanish-language broadcasts rather than the English-language version on Fox. That level of viewership is a huge feat, considering that Hispanics only make up 20% of the US population. So how did Telemundo reach […]

PR roundup covers how MapQuest won a map-naming controversy, what the USPS mail-in voting statement reveals about communicating clearly in chaos, and new research shows corporate credibility eroding fastest among the educated, affluent audiences.

Halo Collar, a dog collar brand with direct-to-consumer origins, is preparing for its retail expansion by honing its first-party data strategy and incrementality measurement.

As retailers chase direct-to-consumer sales, Topo stays loyal to specialty retail, even four years after Designer Brands acquisition. 

The media narrative around artificial intelligence (AI) and data centers has shifted dramatically. The next phase of data center communications begins with asking people to trust that these facilities are more efficient or sustainable.

Advocacy campaigns can often take on companies many times their size, like Meta, throwing them into crisis. Sustained-pressure communications runs on a different logic than defense.

The AI correction phase is a moment for communicators, but only if the industry stops treating it like a siloed IT initiative happening somewhere else in the building.

Nielsen is heading into the new broadcast TV season with yet another refinement of its audience measurement.

When Ramon Soto, Senior Vice President and Chief Marketing and Communications Officer, joined Northwell Health 12 years ago, the health company was grappling with standing out in a crowded market.