We spoke with H&R Block's Jill Cress about the brand’s engagement strategy, why it chose a reality TV parody as the campaign’s content format, how it’s being marketed to the public and competitive differentiation.

We spoke with Nespresso Marketing VP Jessica Padula about the brand’s approach to Gen Z targeting.

Here's the marketing story behind Hydrafacial, including the brand’s successful B2C pivot, plans to ramp up influencer marketing investments, marketing challenges in the beauty industry, and more.

We spoke with Dickies Global CMO Sarah Crockett about the partnership’s strategic marketing goals, experiences, challenges and more.

CM Weekly March 19, 2023 The annual South by Southwest (SXSW) conference and festival tends to attract experiential marketing-focused brands during the “interactive” portion of the 10-day event, when the marketing and tech crowds are in attendance. But for a brand like White Claw, which was “born out of culture,” according to Vice President of…

How Tetley Tea created a moment of Zen amid chaos.

We spoke with Andjelic about her vision and strategy for the brand's comeback, the art and science of global brand-building and what it takes to succeed as a modern CMO.

CM Weekly October 9, 2022 Consumers may not initially equate live music, gaming and the metaverse with an insurance brand—but with its recent launch on Roblox, State Farm is looking to change all that. “We're in a category that not many folks wake up thinking about every day,” said Alyson Griffin, Vice President of Marketing…

We spoke with Rumble Boxing CMO Rachelle Dejean about the brand’s growth strategy, marketing a boutique fitness brand, her diversity strategy, and more.

CM Weekly June 6, 2022 Chief Marketer’s monthly Marketers on Fire series spotlights high-level marketing executives at the top of their game, leading agile teams, harnessing innovation and embracing the latest marketing trends that move the needle for their brands. Thus far this year, we’ve delved into the data-driven strategies honed by ZenBusiness CMO Ryan…