Search Results for: MFA

As we look toward 2026, we can see key sell-side trends emerging: Vertical video content is boosting on-site engagement, sell-side decisioning is putting more power in publishers’ hands, and publishers are providing programmatic transparency. 

BigScoots integrates Cloudflare’s advanced controls directly into its platform for Mediavine publishers, providing actionable data and technical support that align with publishers’ monetization needs.

AI has changed content creation overnight. What once required time, skill or a production budget can now be spun up in seconds.  That’s led to an explosion of low-quality, made-for-advertising (MFA) content, not just across obscure websites but on social platforms like TikTok, YouTube and Meta.  For years, MFA was a mostly web-based problem: cheap, […]

For this week’s newsletter, we’ll dive deep into the topic of publisher cohorts. It’s a subject that Justin Barton, CEO of AdGrid Media, brought to our attention at an AdMonsters Sell Side Summit a few years back.

By Michael Shaughnessy, COO at Kargo Deal IDs have been around for over a decade, which means they have been available for nearly the entirety of programmatic CTV media buying. But Deal IDs haven’t been able to deliver exactly what advertisers have been looking for, or curation wouldn’t have taken off the way it has. By […]

Low-quality, AI-generated content – or AI slop – is flooding the open web. The entire digital ecosystem is adapting to the challenges that generative AI’s exponential growth presents.  As someone who spends a lot of time thinking about media waste and ROAS, I’ve seen how easy it is for bad actors to spin up thousands […]

In an age where social media snippets and AI-generated summaries dominate, it’s easy to believe that long-form content is fading. But that’s a myth. People are still reading, and not just scrolling. 

A lot has changed since the mid 2010s. Smartphones, social media and streaming come to mind. And over in the ad tech world, there have been huge shifts, too, notably with the rise of AI infiltrating everything from campaign optimization to creative. Mike Hauptman, co-founder of AdLib and former MediaMath exec, is confident that the […]

In 2000, US newspapers made more money than ever before, but have since then lost about two-thirds of that revenue. Here are 10 big, bankable ideas for turning the page.

When Jules Minvielle, co-founder and CEO of Olyzon.tv, launched his third ad tech startup, CTV’s rise and AI’s rewriting of ad ops were too significant to ignore, and he built it to converge the two.