How Perry Ellis Leverages Email Marketing for First-Party Data

AI

Retailer Marleylilly Finds Personalization and Segmentation Success With AI Marketing Tool

McDonald’s U.S. Chief Marketing & Experience Officer on Driving Culture and Commerce

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Branding/Marketing

Nalgene’s Marketing Director on Achieving Growth in the Crowded Water Bottle Market

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Brands on Fire: Stanley’s Chief Brand Officer Talks College Campus Tour, Ambassador Program and Product Innovation

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Q&A with CMO at Denon on its new earbud marketing campaign with Katy Perry

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Using AI-Driven Data Platforms While Remaining Ethical

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This Platform Will Let Anyone Buy Political Ads

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The Big Story

The US v. Google Witnesses Have Spoken – Now What?

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PR/Comms

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Media Outlets to PR Pros: Pitch Multi-platform, Social-Friendly and Niche Storytelling

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Experiential

B-to-C Events

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A Day in the Life: Tour Manager Romel Martin on His Career on the Road

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Sports Business

Cynopsis: Esports

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Shopper/Retail

Trendwatch

Five quick takeaways for marketers from LeadsCon Connect 

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Halloween sales to decrease and are more spread out

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Ad Ops

Decoder

Behind-The-Scenes of Header Bidding and How It Creates Better Ad Quality for Publishers

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cookies

The Open Internet’s Future: On Life Support or Ready for a Glow-Up?

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Linear/Connected TV

Cynsiders

How Should the NFL Deal With “Swelce”?

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How Should the NFL Deal With “Swelce”?

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Lead Gen

Latest

CMS Cracks Down on Medicare TPMOs

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The FCC Strikes Back Against AI Voice Channels

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Cable TV Ops

Programming

First Starz Talk Show Features Fat Joe in Host Seat

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In the Wild: Netflix Geeked Week Takes Over Atlanta

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Event Ops: Agency Ops Leaders

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Google’s Header Bidding Countermeasures Go On Trial

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Elearning

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PR Platinum Award Finalists Named

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Leadscon Connect

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