Month: November 2006

• Digital

  Pay-to-surf Firm AllAdvantage to Come Back as AGLOCO

  In what could be viewed as a frightening sign that the dot-com bubble days are back, online pay-to-surf company AllAdvantage is being resurrected as AGLOCO, Direct has learned.

• Agencies

  Google Already Defending in Video Copyright Case

  A Google quarterly filing with the Securities and Exchange Commission has revealed that the company is fighting a copyright infringement claim against its Google Video service, along with suits against some of its other online products

• Digital

  Efficient Frontier Partners for Japanese SEM Market

  Search engine marketing firm Efficient Frontier will bring its search marketing expertise to the Japanese market through a partnership with Vixia, an e-marketing subsidiary of international trading company Mitsui & Co. Ltd.

• Quiznos Launches Ad Challenge

  Quiznos Sub is tapping into a growing trend; letting consumers develop a TV spot for the brand. In a twist, the ad must pit the QSR against competitor Subway.

• Agencies

  Car and Driver Launches Contest to Deliver Readers

  Car and Driver magazine is looking for readers. And to build some interest in its 2007 10Best Cars listing, the magazine is giving two readers the chance to drive away in one of the cars on the list.

• Crown Royal Tapped Racing Weekend to Provide Free Rides

  Crown Royal once again boosted its image last weekend as an alcohol brand that promotes responsible drinking by offering racecar fans that had overindulged a ride home.

• News Briefs

  WENDY’S INTERNATIONAL: has named Kerrii B. Anderson as…THE MOBILE MARKETING ASSOCIATION: released its…

• Agencies

  Loose Cannon: Say It Loud: I’m Junk And I’m Proud

  Give up.

  The direct marketing industry will be saddled with the term “junk mail” until either mail, or DM itself, no longer exists. If someday the standard package with lift letter, buckslip and reply card is found to be a panacea for the world’s immunological ills, the headline will still be “Junk Mail Cures Spattergroit, Other Diseases”.

• Good for the Waistline, Good for the Brand

  Americans just keep getting fatter. While that may not be good news for the state of American health, it certainly bodes well for brands and companies in the weight-management market.

• Agencies

  COLLOQUY Corner: The Philosophy of Rewards

  We’ve all participated in enough loyalty and incentive programs to know a generic reward when we see one. Anemic discounts or cash-back offers; gift certificates from the usual suspects; toasters, trinkets, and trash providing scant instant gratification,