Month: November 2006
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Digital
New Products and Services
Travidia Inc. has added click-to-call technology to its digital advertising platform. It allows Web surfers to click on online advertising to be connected with a live customer service agent.
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Citigroup Gets Shea Naming Rights for $400 million
Forget Shea Stadium. As of 2009, the New York Mets will play in a ballpark called Citi Field, thanks to a $400 million deal between Citigroup and the National League team.
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Johnnie Walker Triples Ad Spend, Turns Art into Marketing
The makers of Johnnie Walker Blue Label are using contemporary art as the backdrop for a new multi-million dollar marketing campaign to reinforce the whiskey as a luxury brand. The effort is part of a renewed push for the beverage, which tripled its ad spending this year.
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Kellogg, Sara Lee, Pepsi Gain Consumer Favor
Kellogg Co., Sara Lee and Pepsi-Cola Co. have improved consumer satisfaction this year, while leader H.J. Heinz Co. dropped to its lowest score in seven years.
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News Briefs
DODGE MOTORSPORTS: is looking for an assistant for…COX TARGET MEDIA: is preparing to open a…
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Agencies
Court TV Brings Murder to Viewers in New Campaign
Court TV is invoking a bit of murder mayhem under a new marketing campaign that seeds mysterious messages to unsuspecting consumers.
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Agencies
Mail Stream: A Report on Incoming Direct Mail
Swiss Colony has launched a catalog for its new brand, Durdy Looks. The mailing is designed to mimic the feel of a high-fashion magazine, with a black and white cover, and edgy photography. Sales efforts are woven into the copy, and offer pre-approved credit. Meanwhile, the World Jewish Congress has mailed out a cardboard box package with a window that touts a pen freemium , which ties in with the 1 million signatures the organization is attempting to collects for a letter to the United National condemning anti-Semitism. And Office Depot is exploring using a mini-catalog as an insert. The 5″ x 4″ booklet features a variety of office supplies, and is laden with discount opportunities.
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Listline e-Newsletter 11/13/06
More than 14.3 million names have been assembled for the Cell Phone
Numbers file. Segments are available to identify individuals with both
cell phones and landlines or cell phones and Internet phones. -
InfoUSA Acquires Rubin Response Services, Reveals Digital Connexxions Cost
InfoUSA has acquired list brokerage and management firm Rubin Response Services Inc., Schaumburg, IL. The company will be folded into infoUSA’s Walter Karl Group. The transaction terms were not disclosed.