Month: November 2006
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Agencies
Gift Cards Beat Toys and Music as Holiday Gift of Choice
Gift cards, for the first time, will be favored over toys, games, even music and movies, as the gift of choice this holiday season.
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Agencies
e-Miles Rewards Airline Miles for Ad Views
Beginning in January, four airlines will send out 20 million e-mails inviting their customers to watch online ads in exchange for airline miles.
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Agencies
ABC Hypes Up Day Break Via Marketing Campaign
ABC has launched a campaign, giving potential viewers the chance to experience its new drama Day Break via an online game.
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Agencies
Hewlett-Packard Piggybacks on Disney Promo
Hewlett-Packard is targeting families with a Disney-themed promotion that features interactive entertainment and dangles more than 100 prizes.
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Agencies
Travelocity Debuts Gift Card at Retail
Travelocity, which last month launched a loyalty program for its VIP customers, is entering the gift card business.
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Agencies
MasterCard Will Run Rewards Programs for Banks
MasterCard International is readying a loyalty marketing service for banks.
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Agencies
Dairy Queen Fan Club Celebrates One-Millionth Member
Dairy Queen is celebrating its latest loyalty club milestone—1 million members—reaching its goal with help from its most recent sweepstakes.
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Fila Taps New Marketing Officer
Fila USA has named Stefano di Martino as its chief product and marketing officer for the Italian sports brand, effective immediately.
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Agencies
Eddie Bauer Sold to Holding Company
Sun Capital Partners Inc. and Golden Gate Capital, two private equity firms working together under the name Eddie B Holding Corp., have purchased catalog retailer Eddie Bauer for $9.25 per share.