November 2006 - Page 19 of 47

What’s in a Follow-Up?

Now that Ad:Tech New York is over, the fun begins. We’re now one week past the show, and if you attended, it’s well past time for all of those dreadful follow-ups. It’s time to kick it in gear (especially if you haven’t yet) and really explore…

Evolution of the Quality Score – Part 2

With the Quality Score, Google has found a masterful way to make more money from its advertisers in the name of more relevant ads. As an advertiser, it comes down to one thing, the higher the Quality Score, the lower the actual…

Evolution of the Quality Score – Part 1

A little more than a week ago, beginning November 6, 2006, Google unveiled its fourth Quality Score announcement. If you don’t advertise on Google, this might not mean to much to you, but if you do advertise on Google, especially if…

Lead Quality:

A few months ago, I was talking about the state of online lead quality with the head of performance marketing for one of the top interactive agencies. I asked him to sum up his view on the type of relationship that lead sellers and buyers…

News Briefs

COKE: is celebrating the…COORS BREWING CO.: is honoring Rosa Navejar, president of…

Digital

Mikasa Learns a Lesson in Search Etiquette

Do you know the difference between a tureen and a terrine? Or between a casserole and a cassoulet? The answers will come below, but if you know without being told, you probably don

Digital

Putting the Wisdom of Crowds to the Search Test

Over the last year, we

Listline e-Newsletter 11/15/06

May Department Stores Co. has released an enhanced list of credit card
buyers. Some 2 million names are available from July through September

Agencies

Cinemark, Universal Team to Unveil 500,000 Evan Almighty Gift Cards

Gift cards are getting some star power. Cinemark USA and Universal Pictures have teamed up to launch a limited edition card around the upcoming release of Evan Almighty.

Agencies