Topic

Month: November 2006

  • Big Brands to Strengthen Children’s Ad Guidelines

    Ten major brands have committed to strengthening the self-regulatory guidelines they operated under when marketing to children.

  • Former Relay Exec Opens Marketing Agency

    Kevin Adler, the former VP of sponsorships and events at Relay Worldwide, has left to form a marketing agency.

  • Datran Media Announces Business-to-Business Services

    Datran Media, a performance-based marketing leader, announced it has customized its adLoyalty email solution for the business-to-business (B2B) community. Now, adLoyalty gives B2B marketers access to a customer…

  • Active Response Group Acquires Oridian USA

    Strategic Asset Purchase Expands Online Lead Generation Expertise and Media Resources

  • Online Courses Growing, For Better or For Worse

    Regardless of the disapproval from some academic officials, online learning is a phenomenon that is continuing to grow quickly and does not look like it will dissipate any time soon. New figures released by the College Board in…

  • FTC Raises Fist Against ERG Ventures

    About a week after Zango settled with the Federal Trade Commission for $3 million concerning its adware installation procedures, the FTC has its eyes set on a similar battle with ERG Ventures and Timothy P. Taylor, one of its…

  • AD:TECH: A Collision of Marketing and Technology

    Ad:tech is not the place to sell or pitch, but to inform and share the happenings of the fifteen billion dollar Interactive Marketing and Advertising Industry. The three-day conference and two-day expo in New York City was dedicated to the…

  • Evolution of the Quality Score – Part 1

    A little more than a week ago, beginning November 6, 2006, Google unveiled its fourth Quality Score announcement. If you don’t advertise on Google, this might not mean to much to you, but if you do advertise on Google, especially if…

  • Evolution of the Quality Score – Part 2

    With the Quality Score, Google has found a masterful way to make more money from its advertisers in the name of more relevant ads. As an advertiser, it comes down to one thing, the higher the Quality Score, the lower the actual…

  • What’s in a Follow-Up?

    Now that Ad:Tech New York is over, the fun begins. We’re now one week past the show, and if you attended, it’s well past time for all of those dreadful follow-ups. It’s time to kick it in gear (especially if you haven’t yet) and really explore…