Month: November 2006

• Listline e-Newsletter 11/21/06

  Some 115,000 customers are listed on the Regent Group Children’s
  Products list. These buyers have been matched against data from catalog
  cooperative databases to identify to most active buyers.

• Agencies

  Mailnet Services Buys Two Database Marketing Firms

  Mailnet Services Inc. has acquired Synapse Technology and Conclusive Strategies, two database marketing firms.

• Digital

  Yahoo Teams Up With Newspapers in Advertising Venture

  Yahoo Inc. has teamed up with more than 150 daily newspapers to deliver search, graphic and classified advertising to consumers in their local communities.

• Agencies

  Hanover Board OKs Chelsey Direct Merger

  The board of directors of Hanover Direct Inc. has approved a merger agreement with Chelsey Direct LLC, its largest shareholder for 25 cents per share.

• Neiman Marcus Taps Netezza

  Neiman Marcus Inc. has engaged Netezza Corp. to perform customer analytics and similar services.

• Digital

  Acquity Partners With Data Return

  Acquity Group has joined forces with Data Return to host an ad platform that will allow companies to launch and maintain their e-commerce sites with what it said is greater ease and efficiency.

• Digital

  Short Cuts

  Direct Online Marketing, a search engine marketing firm, has relocated to the McClain Building in downtown Wheeling, WV.

• Agencies

  Pontiac Contest Seeks Band for New Year’s Eve Party

  Thanks to Pontiac, an undiscovered band will take to the stage in Times Square on New Year’s Eve.

• Agencies

  Start-up Toothpaste Hooks up with Victoria’s Secret

  Move over Crest. Starbrite Whitening Toothpaste, a newcomer to a very crowded category, has a date with Victoria’s Secret.

• Agencies

  Sony Opens Pop-Up to Reach Mexican-Americans

  Sony Electronics is opening a pop-up store today as part of a major Hispanic marketing initiative. At the store, consumers can purchase electronics and ship them directly to friends or relatives in Mexico.