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twitter-bird-cloud

5 Tactics for Advertising Your App on Twitter

|  by Kathy Pattison

The stats confirm Twitter’s position as a major player in the mobile marketing space. Here’s five hot tips for app marketing on Twitter.

twitter followers

Twitter Tests Video Ads

|  by Chief Marketer Staff

Twitter tests video ads that looks like user's tweets.

Marketing to Baby Boomers

7 Reasons to Market to Baby Boomers on Social

|  by Tim McMullen

Marketers spend big budgets to reach Millennials and Gen Z, but Baby Boomers are by far the biggest spenders yet only 5% of ad dollars target older consumers.

travel-flight-300

3 Things the Travel Industry Can Teach Marketers

|  by Deren Baker

As digitally based options like Airbnb and online travel agencies rise in popularity, where do more traditional options, like hotels, find themselves in the market?