Traditional ads and sponsorships, including full-page ads and IAB banner positions, have fallen short on delivering on either side of the scale. So now publishers are looking to native advertising as a possible solution, albeit with mixed feelings.
There’s something exciting about mashing “Armageddon” and just about any other word. We’ve witnessed this recently with the heavy snowfalls of winter, prompting newscasters to report a “snowmageddon” in some areas. The practice has resurfaced this week with a “mobilegeddon” caused by Google’s search algorithm update this week.
In the United States, 89% of consumers expect businesses to have a website, regardless of size or industry. But as any marketer will tell you, even in the Business-to-Business space, it isn’t enough to just have a website.
Creating the best subscription plan for any content provider is a tall order: publishers have to juggle offering the content readers want on the devices and channels readers want to use, in the format readers prefer, at a price readers are willing to pay.
The travel industry has come to embrace the value technology brings in keeping a connection with frequent travelers. But most of these efforts focus on engaging customers before or after the act of travel...