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Dove, Oreo (+Others) Facebook Marketing Tips

|  by Andrea Vahl (Social Media Examiner)

This author takes a look at 10 large and small brands and provides Facebook marketing examples, as well as tips you can use in your own Facebook Marketing.

Making the Decision About Native Advertising

|  by Nxtbook Media

Traditional ads and sponsorships, including full-page ads and IAB banner positions, have fallen short on delivering on either side of the scale. So now publishers are looking to native advertising as a possible solution, albeit with mixed feelings.

Google’s Update Doesn’t Spell Doom

|  by Nxtbook Media

There’s something exciting about mashing “Armageddon” and just about any other word. We’ve witnessed this recently with the heavy snowfalls of winter, prompting newscasters to report a “snowmageddon” in some areas. The practice has resurfaced this week with a “mobilegeddon” caused by Google’s search algorithm update this week.

7 Website Mistakes too Painful to Ignore

|  by Nxtbook Media

In the United States, 89% of consumers expect businesses to have a website, regardless of size or industry. But as any marketer will tell you, even in the Business-to-Business space, it isn’t enough to just have a website.

Giving New Framework to Old Metrics

|  by Nxtbook Media

Anyone who is in charge of content should be obsessed with metrics. The problem is, the industry as a whole can’t decide which metrics matter.

Overcoming Boundaries to Subscription and Revenue Growth

|  by Nxtbook Media

Creating the best subscription plan for any content provider is a tall order: publishers have to juggle offering the content readers want on the devices and channels readers want to use, in the format readers prefer, at a price readers are willing to pay.

MIA Connections Makes a Huge Impact in Travel Industry

|  by Nxtbook Media

The travel industry has come to embrace the value technology brings in keeping a connection with frequent travelers. But most of these efforts focus on engaging customers before or after the act of travel...


New Strategies in B2B Social Media

Today, B2B marketers are approaching B2B social media more strategically than in the past, creating concise and compelling content that is mobile friendly.