YouTube Maintains Biggest Share of Video Ad Spending
Walmart tops the list of the 10 U.S. brands spending on digital video ads on YouTube. It more than quadrupled its spending over the four quarters in 2015.
Target was not far behind. This report from eMarketer includes a chart showing the top spenders, dominated by retailers. Some retailers spent more as the year went on and some cut back.
Here’s a snapshot of how U.S. video ad spending by brand on YouTube rolled out last year.
