2017 Concept Clipped Cards and Lights

Posted on by Beth Negus Viveiros

The word 2017 spelled out on clothespin clipped cards in front of glowing lights.

Chief Marketer Videos

by Patty Odell

Damon Swenson, Brand Activation Manager at Dr Pepper, on crafting a retail program using custom labels tied to Millennials’ passion points and lifestyle interests like fashion, music and pop-culture. He presented his case study at Marketing to Millennials 2017.