Wide Range of New Approaches Works for Oreo’s Marketer
Mondeléz International, the marketer of mega brands like Oreo cookies, Cadbury chocolates and Ritz crackers, has halved its TV budget over the last five years and is moving into a wider range of newer approaches to marketing.
The Wall Street Journal talks with Dana Anderson, Mondelez’s chief marketing officer, about the move into digital media and some of the biggest challenges she faces.
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