illustration of society members with crowd of men and women

Posted on by Beth Negus Viveiros

vector flat illustration of society members with a crowd of men and women. population. urban lifestyle concept

Chief Marketer Videos

by Patty Odell

Damon Swenson, Brand Activation Manager at Dr Pepper, on crafting a retail program using custom labels tied to Millennials’ passion points and lifestyle interests like fashion, music and pop-culture. He presented his case study at Marketing to Millennials 2017.