Team of creative professionals meeting in conference room

Posted on by Beth Negus Viveiros

High angle view of creative team sitting around table discussing business ideas. Mixed race team of creative professionals meeting in conference room.

Chief Marketer Videos

by Patty Odell

Damon Swenson, Brand Activation Manager at Dr Pepper, on crafting a retail program using custom labels tied to Millennials’ passion points and lifestyle interests like fashion, music and pop-culture. He presented his case study at Marketing to Millennials 2017.

	
        

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