HOW MARKETERS ARE USING PROMOTIONAL RISK MANAGEMENT TO MOTIVATE CONSUMERS
 

How Marketers Are Using Promotional Risk Management to Motivate Consumers


By Jun 02, 2011

 

FREE WHITE PAPER: The Consumer Bribe – Go Big or Go Home How Marketers Are Using Promotional Risk Management to Motivate ConsumersWhy do companies dangle incentives like a million-dollar prize for making a half-court shot, or offer consumers the chance to win a $500,000 dream home in an online game? Brands like Sara Lee, Pepsi, and the New York Lottery have increased sales and grabbed customer mindshare through engaging promotions that bribe consumers with an incentive that piques their interest. To do this, it’s important to GO BIG! SCA Promotions FREE DOWNLOAD: Please provide us with the following information to download the white paper.