Whitepapers
Article
Jan. 23 2013
Social Media and Business Intelligence: Creating the Integrated Customer Hub
Sponsored by Oracle: This white paper describes how organizations can blend social insights with more-traditional data in an integrated customer data More...
Article
Jan. 23 2013
Branded Video Posts: Using Multimedia to Increase Engagement
Sponsored by Oracle: The key is knowing your target audience and creating video content relevant to them. This paper provides some key insights into h More...
Article
Jan. 23 2013
Using Social Gaming to Drive Engagement: Insights and Best Practices for Brand Managers
Sponsored by Oracle: This white paper draws on insights collected from Oracle Social Marketing Games Cloud Service to present eight best practices and More...
Jan. 23 2013
What Customers Want: Tips for Creating and Marketing a Social Catalog
Sponsored by Oracle: This white paper begins by explaining how social commerce and social catalogs differ from traditional advertising and online prod More...
Article
Jan. 23 2013
ChannelAdvisor’s Essential Dates for 2013: A Retailer’s Calendar
Sponsored by ChannelAdvisor: 2013 has arrived and with so much to consider, it’s easy for retailers to forgo the little things that can make your 20 More...
Article
Jan. 23 2013
Five Questions About Managing Social Media that You Should Ask Your Agency
Sponsored by Oracle: This white paper provides you with five questions you should ask agencies to help you separate the real candidates from the poseu More...
Article
Jan. 23 2013
Managing the Social Media Mix
Sponsored by Oracle: This white paper provides a step-by-step guide for determining your strategy—and the proper mix of marketing channels—in soci More...
Jan. 23 2013
How Brands Can Optimize Social Strategies with Analytics
Sponsored by Oracle: This white paper draws from a recent Facebook survey to investigate the demographics of Facebook fans; how fans are acquired, dis More...
Jan. 23 2013
Oracle Social Cloud Platform Text Analytics
Sponsored by Oracle: Oracle’s social cloud text analytics platform is able process unstructured text-based conversations to find the signal through More...
Article
Jan. 23 2013
Strategy for Social Engagement & Monitoring: Transforming Noise to Signal
Sponsored by Oracle: This white paper details the requirements necessary for an optimal SRM solution that will provide organizations with real-time ac More...
The Latest In
Latest Special Reports
MORE SPECIAL REPORTS
Latest Tip Sheets
MORE TIP SHEETS
Latest Tech Round-Up
MORE TECH ROUND-UP
Just Released
Blogs & Opinions
Posted 4 weeks ago
in Big Fat Marketing Blog
Marketers Get in on the April Foolishness
Posted 2 months ago
in Big Fat Marketing Blog