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Whitepapers

Article

Aug. 16 2013




How to Achieve a Seamless Marketing Execution

Marketers face the challenge of managing content creation, revisions and approvals across several teams. This can become an unwieldy process, as it often puts deadlines and budgets at risk. Learn how companies are becoming more agile and increasing collaboration. Read this whitepaper to learn how to achieve a seamless marketing execution.

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Article

Aug. 16 2013




The Beginner’s Guide to Social Media Metrics

Social media can be an incredibly important business tool. But if you’re not analyzing the data behind social, you’re missing out on important insights that can inform important decisions and help you achieve real results. To find those insights, you need to be tracking the right social metrics around your industry, company, products, competition and […]

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Article

Aug. 08 2013




Lead Scoring. It’s Not Voodoo Marketing Anymore.

Did you know that accurate lead scoring can result in a 192% higher average lead qualification rate? Unfortunately, the task of effectively assigning weights to each inquiry can seem daunting. Use this guide to learn the basics of lead scoring so you can enable your marketing and sales teams to identify where each prospect is […]

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Article

Jun. 02 2011




How Marketers Are Using Promotional Risk Management to Motivate Consumers

Brands like Sara Lee, Pepsi, and the New York Lottery have increased sales and grabbed customer mindshare through engaging promotions that bribe consumers with an incentive that piques their interest. To do this, it’s important to GO BIG!

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Article

Apr. 22 2011




Whitepaper: Increasing Marketing Campaign Profitability with Predictive Analytics

Discover how using predictive analytics can help your company convert prospects and cross-sell to existing customers. The campaign optimization capabilities provided with predictive analytics offer an unprecedented level of targeting and coordination …

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Article

Mar. 01 2011




Explode 6 Direct Marketing Myths

Learn the six myths that surround direct marketing best practices and how your organization can use specific analytical techniques and tools to bust these myths and maximize your bottom line – so you won’t just survive, you’ll thrive. …

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