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Article

Aug. 16 2013




The Math of Modern Marketing: How Predictive Analytics Makes Marketing More Effective

IDC explains how marketers use predictive analytics to create a complete and compelling customer experience. Learn how you can turn all the data your company collects into accurate, real-time insights that can help you drive better customer engagements and build loyalty.

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Article

Aug. 16 2013




Grande Guide to B2B Content Marketing

Content marketing: the buzz-term of the moment. So many definitions, so many presentations, so much advice. This guide is designed to distill all of that input and provide concise and tested approaches to getting your content marketing efforts up and running, fine tuned, or expanded. It’s penned by the experts who understand that more than […]

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Article

Aug. 08 2013




Lead Scoring. It’s Not Voodoo Marketing Anymore.

Did you know that accurate lead scoring can result in a 192% higher average lead qualification rate? Unfortunately, the task of effectively assigning weights to each inquiry can seem daunting. Use this guide to learn the basics of lead scoring so you can enable your marketing and sales teams to identify where each prospect is […]

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Article

Jun. 02 2011




How Marketers Are Using Promotional Risk Management to Motivate Consumers

Brands like Sara Lee, Pepsi, and the New York Lottery have increased sales and grabbed customer mindshare through engaging promotions that bribe consumers with an incentive that piques their interest. To do this, it’s important to GO BIG!

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Article

Apr. 22 2011




Whitepaper: Increasing Marketing Campaign Profitability with Predictive Analytics

Discover how using predictive analytics can help your company convert prospects and cross-sell to existing customers. The campaign optimization capabilities provided with predictive analytics offer an unprecedented level of targeting and coordination …

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Article

Mar. 01 2011




Explode 6 Direct Marketing Myths

Learn the six myths that surround direct marketing best practices and how your organization can use specific analytical techniques and tools to bust these myths and maximize your bottom line – so you won’t just survive, you’ll thrive. …

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