idea-light-bulb-programmatic-change

Posted on by Beth Negus Viveiros

idea-light-bulb-programmatic-change

Creative light bulb. Collection of design elements

Chief Marketer Videos

by Patty Odell

Damon Swenson, Brand Activation Manager at Dr Pepper, on crafting a retail program using custom labels tied to Millennials’ passion points and lifestyle interests like fashion, music and pop-culture. He presented his case study at Marketing to Millennials 2017.

	
        

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