What you need to know to improve open and clickthrough rates in 2013

Posted on by Chief Marketer Staff

Like all direct marketing creative, good email creative isn’t just about being clever. It must generate results. In this special report, learn:

  • What types of subject lines—long or short, funny or offer-oriented—are generating the best open rates
  • Why email copy should be relevant and to the point
  • How the rise of mobile is influencing email design and imagery

Download the full report to the right.

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