What B2B Marketers Need to Know About Using Call Centers for Lead Generation

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Call centers can be powerful allies for B2B companies looking for help in generating and nurturing leads

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by Patty Odell

Damon Swenson, Brand Activation Manager at Dr Pepper, on crafting a retail program using custom labels tied to Millennials’ passion points and lifestyle interests like fashion, music and pop-culture. He presented his case study at Marketing to Millennials 2017.



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