Westin Puts $15 Million Against its new “Well-Being Movement” Campaign

Posted on by Chief Marketer Staff

Jane L. Levere (NYT)

Westin Hotels Well-Being MovementWestin Hotels continues its well-being initiatives with the “Well-Being Movement” to continue to build loyalty and draw new guests to its comfy rooms. This campaign aimed at employees, as well as guests, kicks off Thursday at all Westin Hotels where activities include meditation and yoga sessions and samples of healthy foods.  (Think I’ll add a trip to the local Westin on my calendar, just for research purposes, of course!)

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