Website Usability vs. Conversions: The Differences and the Relationship
“Usability” and “conversions” are terms that are used loosely or closely with each other, but do people know what they actually mean? “In truth, they are two separate web design practices, with different goals,” writes Kimberly Krause Berg for Search Engine People. When they’re brought together, there’s big potential for success.
The basic definitions are as follows:
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