Video Marketing Myth Busting: Starting Is Easier Than You Think!


We get it: starting your video marketing strategy from scratch isn’t easy. What videos do you need to create first? Where will they live on your website? How much budget will you need? And don’t even get me started on video equipment! It can be overwhelming, but it doesn’t have to be.

Join Greg Kelly, Vidyard’s Product Marketing Specialist, to discover the answers to these questions and just about anything else video marketing related you can think of. He’ll lead you through what you need to prepare, creating your first video, and even how you can measure that video’s success!

You’ll learn how to:

  • Use the equipment you already have to start recording in minutes
  • What types of videos you need first to start engaging your audience
  • How to measure analytics beyond just view count
  • Use video to enhance your existing marketing campaigns



Greg Kelly

Greg Kelly
Product Marketing Specialist

As part of the product marketing team at Vidyard, Greg is mainly responsible for working with the SME market. He’s passionate about educating businesses on how they can leverage the power of video across their organizations. Greg understands the challenges that companies of every size face and is excited to share how video can solve many of these.


Patty Odel

Patty Odell
Senior Editor
Chief Marketer

Patty is a veteran marketing journalist with over 17 years experience covering marketing. She is the Promotional Awards Director of PROMONext: Leaders in Promotional Marketing Conference and the PRO Awards, an annual award program recognizing outstanding promotion marketing.


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