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The New Content Marketer—Winning Strategies for Driving Results with Video and Social Media

By Nov 01, 2012

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As the digital landscape evolves and mainstream media transforms, marketers are developing new strategies for engaging with consumers. In today’s social world, marketers must make sure they are attracting consumers and sustaining their attention—not just interrupting them with ads.

At every stage of the customer lifecycle, online video and social media can help integrate paid, owned, and earned media more closely to increase impact and ROI. But first, marketers must overcome considerable complexity. With more device types, online channels, underlying technologies, and cross-platform consumer behavior data to account for, managing cost and time-to-market is a constant challenge.

Join us as we discuss the opportunities and challenges presented by the rise of content marketing, social media, and online video, and how Brightcove is helping organizations to rise above these challenges and focus on producing great content for their audience.

About the Speaker: For over 10 years, Courtney Pierce has been helping B2B organizations increase brand awareness and drive demand. Currently, Courtney is a Product Marketing Director at Brightcove, the leading leading global provider of cloud content services used to publish and distribute the world’s professional digital media. Her focus is helping to establish online video as a meaningful marketing and revenue-generation tool for online businesses. Prior to Brightcove, Courtney was a Sr. Marketing Manager for FAST, a Microsoft Subsidiary. She holds a BA in Advertising from Xavier University and an MBA from Northeastern University.

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