FREE LIVE WEBINAR
Date: November 16, 2017
Time: 11:00 am PT/ 2:00 pm ET
With all of the noise around artificial intelligence for marketers, how do you understand what’s really needed to succeed today and tomorrow?
Join guest IDC Analyst, Gerry Murray, and Marketo’s Senior Director of Product Marketing, Ariane Lindblom, for a webinar on Thurs, Nov 16, at 11am PT to understand how AI empowers marketers to engage smarter, grow revenue, and save budget.
You’ll learn how to leverage artificial intelligence to:
- Predict the right mix of programs for the right people to meet your goals
- Personalize your campaigns at scale with confidence
- Perform with precision, driving more value for your audience
Research Director, Marketing and Sales Technology
Gerry is a Research Director with IDC’s Marketing and Sales Technology service where he covers marketing technology and related solutions. He produces competitive assessments, market forecasts, innovator reports, maturity models, case studies, and thought leadership research.
Senior Director, Product Marketing
Ariane is a seasoned marketing leader who heads up the Product Marketing team at Marketo. She is passionate about helping marketers and sellers learn the latest best practices in customer engagement to drive business success.
Beth Negus Viveiros
Beth is a veteran marketing journalist with over 20 years experience covering B2B, consumer, direct, database, email and tech marketing trends. She oversees all of Chief Marketer’s editorial products, Follow her on Twitter at @CMBethNegus.