Improve Sales and Marketing Collaboration with ABM


As 97% of marketers achieved higher ROI with account-based marketing than with any other marketing initiatives,* ABM is no longer a nice-to-have, but a critical component of every marketer’s toolbox. By leveraging the latest ABM technologies marketers can help grow revenue, strengthen connections between marketing and sales, and enhance interactions with customers and prospects.

Join our guests Mary Shea, principal analyst at Forrester Research, and Mike Telem, vice president of product marketing at Marketo, to discover what ABM techniques companies are leveraging to improve sales/marketing alignment—and boost revenue.

Join us to learn ways to:

  • Structure ABM in your organization to ensure revenue growth
  • Create repeatable, collaborative processes to align sales and marketing
  • Target accounts that matter in more personalized ways

*Alterra Group

BONUS: All attendees will receive Marketo’s “The 3 Essential Components of as ABM Solution” ebook.



Mary Shea

Mary Shea
Principal Analyst Serving B2B Marketing Professionals

Mary writes for and advises clients on sales enablement strategies and how to address change in the age of the customer. Mary’s research specifically looks at the evolving buyer and seller journey and how go-to-market organizations can prioritize and maximize their sales enablement investments to arm client-facing personnel with the right content and tools to be more impactful in the marketplace. Mary’s research additionally covers the way sellers can engage more authentically through social networks and how marketing and sales resources can further operationalize collaboration models.

Mike Telem

Mike Telem
Vice President, Product Marketing

Mike is focused on Web Personalization, Account-Based Marketing and Predictive Content. Previously the co-founder of Insightera (acquired by Marketo) he works closely with product development teams and in customer implementations to drive product innovation and customer success.


Beth Negus Viveiros

Beth Negus Viveiros
Managing Editor
Chief Marketer

Beth is a veteran marketing journalist with over 20 years experience covering B2B, consumer, direct, database, email and tech marketing trends. She is the co-programming chair of B2B LeadsCon and oversees all of Chief Marketer’s editorial products, including B2B Top Shops, an annual listing of the industry’s best B2B marketing agencies.


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