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Digital Editions have always offered marketers and publishers the opportunity to reach audiences with page turning navigation coupled with rich media excitement. Now, a new generation of technologies is poised that will offer more compelling reading experiences for an increasingly mobile audience. If your mobile and tablet readers are annoyed by endless zooming or scrolling, this is the event you won’t want to miss.
Key topics include:
- Responsive design – what it is and how it changes the reading experience
- New revenue generation possibilities that go far beyond banner advertisements
- Analytics for a new age. Page views are non-existent with responsive design. But ROI isn’t, so we’ll discuss how you’ll maximize your investment