Data and the Agile Marketing Leader

Free Live Webinar – Tuesday, December 11, 2012 – 2:00 p.m. ET / 11:00 a.m PT 
Register for this Webinar Now

Traditionally, marketers have been thought of as creatives and “ideas people,” rather than statisticians and scientists. But in today’s world of agile marketing, there’s little room for soft sciences and fuzzy numbers. The mountains of data at your fingertips enable you to quickly optimize and enhance your marketing initiatives in ways never before possible.  With all this new information cascading onto marketers’ computers, the biggest challenge is figuring out how to consume the data and translate it into better decision-making.

Join Domo Chief Marketing Officer Heather Zynczak and Senior Director of Enterprise Solutions Chris Wintermeyer for an informative webinar exploring how, armed with the right data, marketing leaders can mitigate risk and dramatically improve return on investment.

Topics of discussion include:

  • Overview of Agile Marketing
  • The Explosion of Marketing Data
  • Key Metrics Agile Marketing Leaders are Tracking
  • Lessons Learned from an Agile Marketing CMO
  • New Marketing Dashboard Technologies

About the Speakers:

Heather has focused her 20-year career on bringing value to business through technology. She has held executive marketing and product management positions at some of the world’s largest enterprise technology companies, spending the last six years at SAP, where she most recently served as global vice president of marketing. In that role, she was responsible for marketing SAP’s business suite of products, representing more than $3 billion in annual revenue. Prior to SAP, she spent five years at Oracle as senior director of product strategy, setting the strategic direction for more than 30 high-revenue products. Heather also led product marketing at two Silicon Valley startups and served for a number of years as a business consultant for top firms, including Accenture, The Boston Consulting Group and Booz Allen Hamilton.

With over 20 years of experience in technology, Chris has helped hundreds of companies around the world develop and deploy solutions in business intelligence, analytics, CRM/SFA and virtualization technologies. Chris is now leveraging his extensive BI background as Senior Director of Enterprise Solutions at Domo.

Register Now!