A B2B Exec Fireside Chat: The Future of Multichannel Marketing in 2014


A whopping 90% of the typical B2B buying process today happens before a prospect even engages with a salesperson. To truly stay competitive, today’s B2B marketers must have lead gen and nurturing strategies that meet prospects’ needs whenever and wherever they’re consuming information.

Savvy B2B pros already recognize the importance of using prospects’ “digital body language'”—their online behaviors and activities—to inform their nurturing strategies. But with the proliferation of data, fast-evolving best practices, and an increasingly complex marketing technology landscape, where do we go next?

In this webinar leading marketing executives explore:

  • How multi-channel marketing is evolving and which new technologies will eliminate silo campaigns forever
  • The biggest challenges awaiting B2B marketers in 2014
  • The impact of “always on” marketing and how it will change the way companies engage and convert their target audiences online
  • The rise of the CMO and what it means for marketing organizations everywhere


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