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New Year, New Focus: How customer context improves customer experience
January 21st, 2016, 1:00 p.m. ET/10:00 a.m. PT

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Chief Marketer Videos

by Patty Odell

Damon Swenson, Brand Activation Manager at Dr Pepper, on crafting a retail program using custom labels tied to Millennials’ passion points and lifestyle interests like fashion, music and pop-culture. He presented his case study at Marketing to Millennials 2017.