Webinar: Overstock’s Transition to Data-Driven Marketing

Posted on by Chief Marketer Staff

Making the shift to becoming a data-driven marketing organization can be challenging, but the benefits can be huge. Online retail powerhouse Overstock has been on the cutting edge of data-driven marketing practices, and Overstock CIO, Bhargav Shah will be discussing Overstock’s transition to a data-driven business in a live webinar on November 5th at 2:00 p.m. ET.

In the webinar, titled “Inside Overstock’s Transition to Data Driven Marketing: Using Technology to Drive Customer 1 copyCentricity,” Shah will be discussing the imperative of Overstock being a data-driven marketing organization, the challenges and opportunities for a marketing organization in leveraging massive amounts of big data and how analytics enable better management and measurement of advertising spend.

Shah will also focus on leveraging data to create a true 360-degree customer view, and how to bring customer’s online experiences to life with the help of data-driven practices.

Click here to register for next week’s webinar!

More

Related Posts

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.

	
        

Call for entries now open

Pro
Awards 2023

Click here to view the 2023 Winners
	
        

2023 LIST ANNOUNCED

CM 200

 

Click here to view the 2023 winners!