Yahoo and comScore Team Up

Posted on by Chief Marketer Staff

Online metrics specialists comScore has teamed with Yahoo! to better gauge audience reach on Yahoo’s websites. The internet giant says advertisers will now have a one-stop place to buy, measure and analyze campaigns against all available data. Click here to see Marketing Land’s take imageson the integration.

comScore’s audience verification service, Validated Campaign Essentials (vCE), is now live on its ad buying and reporting platforms.

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