Chief Marketer Network: PROMO DIRECT MULTICHANNEL MERCHANT

Learn More »
HOME > Web Marketing > WEBSITE ADVERTISING

Website Advertising

Tips for Better Triggered Online Campaigns

By Martin Stockfleth Larsen Use of programmatic, triggered campaigns such as ad retargeting, abandoned cart efforts, ad exchanges and more have skyrocketed. Here are six tips for improving your tri

Read and Discuss

Retargeting-Tip-Sheet-Cover

Article

Oct. 16 2014




Tip Sheet—Retargeting Tricks & Trends

In this Tip Sheet, discover: Ideas for more controlled and effective B2B retargeting The impact of retargeting on Facebook for desktop and mobile Ways to make your personalized digital advertising feel welcome and not creepy And more! Sponsored by:

More...

 
images-1

Article

Sep. 25 2014




Online Marketing Services for Small Business

Check out these 25 solutions that can make life easier for small businesses, from SEO and pay-per-click advertising solutions to social media and content marketing.

More...

 
ghost-computer-crop

Article

Sep. 23 2014




The Non-Creepy Future of Personalized Marketing

Everyone has their favorite story about a product they browsed once on a retail website, where that product subsequently “followed them around the web” wherever they went.

More...

 
1 copy 3

Article

Sep. 18 2014




Progressive Insurance Explores the Human Side of Paid Social

Leveraging paid social media campaigns is an effective way to get messages out to targeted audiences, but a little bit of human touch is necessary in order to get people to click and convert.

More...

 
1

Article

Jul. 30 2014




The Future of Programmatic Media Buying

Media buying has evolved tremendously in the past few years with the increased utilization of programmatic media buying systems.

More...

 
money-new

Article

May. 27 2014




Factors Influencing Digital Marketing Budgets 1

The most successful CMOs determine how best to allocate their resources, a task that can seem overwhelming when examining complex marketing budgets.

More...

 
crystal-ball

Article

May. 19 2014




Demystifying Programmatic Buying

It should come as no surprise that data science is automating the buying of supply side inventory for online advertising, and it’s gaining a sizable foothold.

More...

 
buzzfeed

Article

Apr. 29 2014




Native Advertising and the Blurred Ad-Content Line

Brands today want to seamlessly integrate themselves in the user experience instead of paying for online banner ads that can be easily ignored.

More...

 
Hotels.com Captain Obvious

Article

Apr. 03 2014




Hotels.com Campaign is, Well Obvious

Hotels.com is sidelining subliminal marketing and going with the obvious with a new spokesperson named, “Captain Obvious.”

More...

 
consumer reviews

Article

Apr. 01 2014




Digital Marketing Comes of Age for CPG Brands

Credit for CPG being late to the digital game goes to the industry’s business-to-business-to-consumer model of mass media being the only means to communicate with consumers at scale.

More...